melanoma awareness

Most Sunscreen Users Aren't Applying Enough, Study Says

A recent UK study published in the journal, Acta Dermato-Venereology, discovered sunscreen users are not receiving the full blocking benefits of sunscreen because they are simply applying a thinner layer than manufacturers recommend. 


"Results showed that sunscreen with a sun protection factor (SPF) of 50, applied in a typical way, would at best provide 40% of the expected protection," stated in the King's College London study. 

Professor Antony Young from King's College London told Science Daily, "There is no dispute that sunscreen provides important protection against the cancer causing impact of the sun's ultra violet rays. However, what this research shows is that the way sunscreen is applied plays an important role in determining how effective it is." 

So, what can you do to make sure you're protecting your skin from the sun? Here are four key tips: 

1. Turn to an SPF of 30 or higher.

2. Make sure you're wearing UPF clothing, seeking shade when possible and wearing a wide-brim hat and sunglasses.

3. Reapply your sunscreen every two hours.

4. Don't forget to apply on your entire body, especially your eyelids, ears and feet. 

Source: Science Daily // Study: King's College London


#HOWMUCHISENOUGH Melanoma Awareness Video: A Must-Watch

Screen Shot 2018-08-08 at 3.48.24 PM.png

Melanoma Focus UK is the UK’s leading melanoma charity "working to find better treatments and ultimately a cure for melanoma patients." Earlier this week, they shared a video by Altruist Sunscreen, a not-for-profit dermatologist developed sunscreen, on melanoma.


It is the third video in a series of films concentrated on the need to protect yourself from the sun. The video highlights a solider, Mike, who was diagnosed with melanoma. The film asks the question ‘How Much is Enough?’ –– encouraging people to practice sun safety and wear sunscreen daily. 

READ: 5 Ways To Prevent A Sunburn This Summer

Credit: Altruist Sunscreen

How Common Is Melanoma?

The American Cancer Society estimates for melanoma in the United States for 2018 are:

  • About 91,270 new melanomas will be diagnosed (about 55,150 in men and 36,120 in women).
  • About 9,320 people are expected to die of melanoma (about 5,990 men and 3,330 women).

The rates of melanoma have been rising for the last 30 years.

Happy Fall!-2.jpg

Why Is Tanning Dangerous?

Excerpt from The Melanoma Research Foundation:

"As many as 90% of melanomas are estimated to be caused by ultraviolet (UV) exposure. This includes UV exposure from the sun and from artificial sources, such as tanning beds. The World Health Organization’s International Agency for Research on Cancer (IARC) classifies tanning beds and tanning lamps into its highest cancer risk category – carcinogenic to humans, the same category as other hazardous substances such as plutonium and certain types of radium."

"Numerous individual studies, including an analysis of several studies combined (meta-analyses), have consistently shown that indoor tanning increases the risk of developing all forms of skin cancer, including melanoma."

Read about it all here.

Sun Safety Campaigns Are Saving Lives

Yes, that's right. A new study from The Cancer Institute of New South Wales has discovered sun safe ads ARE working (hooray!) and have helped prevent more than 100 deaths and 13,000 cases of skin cancer in a 7-year period.

This is great news for all the sun safe communities and organizations out there who work hard on a daily basis in order to help spread the word about the need for practicing sun safety.

Below are a few of our favorite sun safe campaign videos. Which one is your favorite?! Share below!

[Read more from ABC here.]