According to the The Sydney Morning Herald, "Australia no longer has the highest rate of deadly skin cancers in the world, ceding the unwanted title to New Zealand thanks to the success of decades of public health campaigns."
The article touched upon how Australia's per capita of those with melanoma peaked at around 49 cases per 100,000 people in 2005. However, this has significantly dropped leaving New Zealand with the most cases per capita. It goes on to say, "By 2031, the researchers estimate Australia's per capita rate will have fallen to 41 per 100,000."
It is great to read about a company whose melanoma rate is decreasing. Australia is becoming more sun safe, and we all should too.